Every year, NAB Show stands as the epicenter of the video industry, bringing together the most influential voices, companies, and innovators. It is not just a stage for showcasing cutting-edge technologies, but also a meeting point where industry leaders connect, exchange ideas, and build the future of video. Whether you are a seasoned executive or an emerging entrepreneur, attending NAB is about more than discovering the latest trends—it’s about meeting the right people and sparking the conversations that will shape the industry’s next big wave.
For many professionals, NAB is where they learn about the biggest challenges the industry will face in the coming year. From the rapid evolution of streaming technologies to the increasing complexity of ad monetization, NAB serves as the perfect place to align strategies, evaluate solutions, and establish valuable partnerships.
Insights from Mate Talks: NAB 2025 - Trends & Expectations
During the latest Mate Talks, industry experts David Hassoun, Alex Zambelli, Connie Huang, Casey Ochalinni, Diane Strutner, and our moderator JP Saibene gathered to discuss what to expect from NAB Show 2025. A few key themes emerged:
1. The shift from growth to cost optimization
One of the standout topics was the shift in focus for media companies. With streaming giants like Warner Bros. and other major players prioritizing cost optimization over pure growth, the industry is seeing a shift in how investments are made. As mentioned in the discussion:
This means that vendors need to offer solutions that not only innovate but also provide efficiency and savings.
2. The rise of ad-supported models and Data-driven advertising
Advertising in streaming remains a hot topic. With more platforms pushing ad-supported models, the focus has shifted to improving ad efficiency and measurement.
As server-side ad insertion (SSAI) continues to evolve, NAB 2025 is expected to bring exciting developments in this space.
3. AI and workflow automation: the future of video tech
Artificial Intelligence (AI) is another major trend that is expected to dominate discussions at NAB. AI applications in automation, metadata tagging, and content discoverability are rapidly advancing.
As AI matures, the question is not whether companies will adopt it, but how effectively they will integrate it into their workflows.
4. Cost considerations and vendor selection criteria
Another key takeaway from Mate Talks was how buyers are approaching vendor relationships. In an era of cost constraints, companies are looking for solutions that are easy to integrate and offer clear cost-saving benefits.
NAB 2025 will likely see a greater emphasis on vendors proving the long-term financial benefits of their technologies.
Beyond Business: The social side of NAB 2025
One of the most valuable aspects of NAB is what happens outside of scheduled meetings. Many believe that the real innovation happens in casual conversations over dinner, at after-parties, or during spontaneous encounters in Las Vegas.
With so many overlapping social events, choosing the right ones to attend is crucial. Here are some of the most talked-about networking events:
- SVTA Casual Get Together at NAB - Skyfall Lounge – A gathering of industry professionals looking to reconnect.
- Band Night by Adobe, NWC, and Hydraulics – A must-attend event for music-loving video professionals.
- Video Dev Meetup & Demuxed Gathering – Unofficial yet widely attended by developers in the video tech space.
Which Event is a Must-Attend? As NAB 2025 approaches, one question remains: Which events will provide the most value? So, which event do you think is the one not to miss?
Let’s continue the conversation at NAB Show 2025!
Key Takeaways from Mate Talks
Whether you're looking for technical deep dives, business partnerships, or just a chance to meet like-minded professionals, NAB has something for everyone.
- Ad monetization and cost-saving strategies will dominate NAB 2025.
- AI and workflow automation will be a focal point for innovation.
- Networking events remain a crucial part of the NAB experience.
Check the full video in our Youtube Channel
